“THE CAUSE is the culmination of an academic year’s efforts by students and faculty at the Department of Mass Communication and Media (MCM) at the Gulf University for Science and Technology. It is organized jointly with the student-led Media Club and the PR Club, as well as dozens of student volunteers and others enrolled in several MCM courses. It is the Department’s philosophy to take a hands-on approach to learning where students can apply their skills and talents to projects outside of the traditional classroom environment, and in a way that engages them with local industries where the skills that they are being taught, are put into practice. To help achieve this goal, the teams organize conferences in a three-year sequence, each of which is dedicated to an area of emphasis within the department’s Bachelor of Arts (BA) degree in Mass Communication. These include

1)Visual Communication
2) Radio and TV Broadcasting
3) Public Relations and Advertising

In the 2013-2014 academic year, the department organized THE SEEN conference which focused on Visual Communication. THE SCRIPT celebrated Kuwaiti pioneers in Radio, TV, Film, and Theatre. This year THE CAUSE is dedicated to Public Relations and Advertising with an emphasis on the topic of Social Responsibility. The Mass Communication and Media Department at GUST offers a Bachelor of Arts degree in Mass Communication, the discipline that is concerned with various areas related to media. Our programs are designed so that students obtain both theoretical and practical foundations leading them to competently work and meet the challenges found in different media-related professions.”

The CAUSE will execute a number of activities for this project.

The Carnival

The CAUSE Children Carnival is the launch event of the THE CAUSE project and it will take place on 5 March 2016. The Children Carnival includes several events for children, such as Alex the Magician, Four Storytelling, Future Kids, and Eftah Ya Semsm Show.


THE CAUSE will pair three local children’s causes together with three leading advertising and PR companies from Kuwait, as well as selected MCM students and their clubs, in order to “Compete for Causes” during the month of March 2016.


THE CAUSE conference on the GUST campus from April 10-14 conference will include 10-15 guest speakers from participating organizations and various community leaders, as well as a number of student-oriented activities and a gala ceremony.


The CAUSE conference will also include the GUST-MCM Al-Shakoor award for lifetime achievements in the field of Corporate Social Responsibility (CSR), for which an independent judging panel and evaluation criteria are fromed from experts and academics.

Children’s Charity Partners

  • Child’s Rights Society (CRS)
  • Abeer2 Voluntary Group for the Mentally Disabled
  • Kuwait Association for Learning Differences (KALD) 

Local Agency Partners

  • Senyar Group Marketing and Branding, Kuwait
  • Blu Lowe Marketing and Advertising, Kuwait
  • FCB Horizon, Kuwait